We run Google, Meta and landing-page campaigns for UK law firms. Every campaign is built around your practice areas, your intake team and the SRA's rules on publicity.
A free 30-minute review of your current ads and landing pages. No contract to sign.
Someone searching for a probate solicitor behaves differently from someone injured at work. We plan each practice area separately, covering keywords, landing pages, call handling and the rules that apply.
High-intent search and claim-checker landing pages, with no shared or purchased leads.
Discreet, local search campaigns for divorce, finances and child arrangements.
Instant-quote pages for buyers and sellers, with transparent fees shown up front.
Search and social campaigns aimed at older audiences and their families.
Multilingual campaigns for visas, settlement and nationality applications.
Search campaigns for employees and employers facing a tribunal or dispute.
Out-of-hours call campaigns for motoring offences and police station advice.
LinkedIn and search campaigns aimed at business owners and finance directors.
Each channel does a different job. Most firms start with search, then add the others once enquiries are flowing and tracked.
Google and Bing ads that appear when people search for a solicitor in your area. We bid on the terms that become instructions, not just clicks, and exclude the searches that waste budget.
Meta and LinkedIn campaigns for practice areas where people don't search first, such as wills, lasting powers of attorney and business services.
Fast, focused pages for each campaign, written in plain English and designed around one action: call, book or send an enquiry.
Optimised Google Business Profiles for each office, so you appear in map results when people search nearby.
Ads and emails that bring back people who visited but didn't get in touch, using consent-based lists only.
We track every call and form back to the ad that produced it, then match enquiries to instructions so you see your real cost per client.
You get a named strategist from day one. They write your brief, run your campaigns and join your reporting calls.
We review your current ads, website, tracking and intake process, and show you where enquiries are being lost.
Week 1We agree practice areas, locations, budget and a target cost per enquiry, all in writing.
Week 1We write the ads, build the landing pages and set up call and form tracking. Your team approves everything before launch.
Weeks 2–3Campaigns go live. We check daily for the first fortnight and adjust bids, keywords and pages as data comes in.
Week 4Every Monday you get a one-page report covering spend, enquiries, cost per enquiry and what we're changing next.
OngoingEnter your own figures. We'll check these numbers against your real data in the free audit.
Illustrative only. Results depend on your practice area, location, competition and how quickly your team responds to enquiries. Management fees are not included.
Law firm marketing in England and Wales is regulated more tightly than most sectors. We build compliance into every campaign rather than checking for it afterwards.
Landing pages for services covered by the rules, such as residential conveyancing, uncontested probate and employment tribunal claims, show the price and service information the SRA requires.
Ad copy is accurate and not misleading. We never make unsolicited approaches to the public on your behalf.
Claims like "no win, no fee" are explained properly, with any deductions made clear, in line with Advertising Standards Authority guidance.
Personal injury referral fees are banned under LASPO 2012. All of our leads come from your own campaigns. We never buy, sell or share them.
Forms collect only what you need, cookie consent is set up properly, and marketing emails go only to people who opted in.
Nothing goes live until your compliance officer or a nominated partner has signed it off.
Your ad spend is paid directly to Google, Meta or LinkedIn, so you can always see it. Our fee covers strategy, build, management and reporting.
For firms testing paid ads in one practice area.
For firms growing several departments at once.
For multi-office firms and larger marketing teams.
All prices exclude VAT. Three-month minimum term, then month to month with 30 days' notice. One-off setup fee of £500 on all plans.
Yes. Our whole team works on legal advertising, so we already know the practice areas, the regulation and how intake teams operate.
We work with only one firm per practice area in each town or city, so we never bid against our own clients.
Most firms start between £1,500 and £5,000 a month per practice area. We'll recommend a figure in your audit based on search volumes and competition in your area.
You do. Ad accounts are set up in your firm's name, and if you leave, you keep the accounts, the data and the pages.
Search campaigns usually produce enquiries within the first week of launch. Costs settle over the first two to three months as we gather data and refine.
Yes. Call recordings often show that response speed matters as much as the ads, and we'll share practical changes for your intake process.
Tell us about your firm and we'll review your current advertising before we speak.
In 30 minutes you'll get:
Enquiries and leads are passed straight to the law firms we work with and are not kept by Pink Tape.